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Unilever

The 6 Ways Scenario Planning can Improve Your Strategy

Too many companies, non-government organizations (NGOs), government agencies and communities still fall into the trap of creating strategies for the future based on what has happened in the past.  Scenario planning helps organizations create growth strategies by finding ways to prepare for an increasingly unpredictable future, and can even shape the direction of things to come.

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Too many companies, non-government organizations (NGOs), government agencies and communities still fall into the trap of creating strategies for the future based on what has happened in the past. Scenario planning helps organizations create growth strategies by finding ways to prepare for an increasingly unpredictable future, and can even shape the direction of things to come. The objective isn’t to predict the future, but to prepare for it and even create it.

7 Forces Creating Shared Value in Every Business Strategy

The strategic conversation has shifted.  The time has come to realize that obsessing about quarterly results won't build an enduring company.  Businesses still just creating three to five year strategic plans miss opportunities and put their organizations at risk.

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The strategic conversation has shifted. The time has come to realize that obsessing about quarterly results won't build an enduring company. Businesses still just creating three to five year strategic plans miss opportunities and put their organizations at risk. Forward-thinking leaders shape the future by achieving results in the short-term while building the foundation for opportunities in the longer term. Organizations such as Unilever, Coca-Cola, Nike, and Marks and Spencer find ways to create greater value for their companies by creating value for society.
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