Items tagged with Unilever
Too many companies, non-government organizations (NGOs), government agencies and communities still fall into the trap of creating strategies for the future based on what has happened in the past. Scenario planning helps organizations create growth strategies by finding ways to prepare for an increasingly unpredictable future, and can even shape the direction of things to come.
The strategic conversation has shifted. The time has come to realize that obsessing about quarterly results won't build an enduring company. Businesses still just creating three to five year strategic plans miss opportunities and put their organizations at risk.