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How Nike's New App Could Disrupt Your Industry

Nike recently launched a free app available for designers and consumers to use to compare the environmental impacts of various fabrics such as silk, polypropylene, leather, linen and more.  Using cotton as a comparison material, users can see ratings under categories of chemistry, water, energy and greenhouse gas emissions, waste, recycled, organic and a basic material score.  I’ve downloaded the app and discovered that “the touch, the feel of cotton” gets rather beat up in the scoring.  Spandex does even worse since it produces 158% more waste than cotton and silk uses 50% l

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Nike recently launched a free app available for designers and consumers to use to compare the environmental impacts of various fabrics such as silk, polypropylene, leather, linen and more. Using cotton as a comparison material, users can see ratings under categories of chemistry, water, energy and greenhouse gas emissions, waste, recycled, organic and a basic material score. I’ve downloaded the app and discovered that “the touch, the feel of cotton” gets rather beat up in the scoring. Spandex does even worse since it produces 158% more waste than cotton and silk uses 50% less water than cotton.
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