“Not only is it (sustainability) the right thing to do as responsible global citizens, but it’s the right thing for our business.”
Items tagged with strategy
As you end one year and look forward to the next, what are you hoping for? What vision do you have for your organization, your team and yourself?
After working with clients for years to help them become more sustainable, it becomes clear that the bar should be set much higher. Sustainability implies doing less harm, taking no more from the earth than we can return. What if instead of settling for becoming sustainable, we seek to become vibrant, to thrive, and to flourish?
Too many companies, non-government organizations (NGOs), government agencies and communities still fall into the trap of creating strategies for the future based on what has happened in the past. Scenario planning helps organizations create growth strategies by finding ways to prepare for an increasingly unpredictable future, and can even shape the direction of things to come.
The strategic conversation has shifted. The time has come to realize that obsessing about quarterly results won't build an enduring company. Businesses still just creating three to five year strategic plans miss opportunities and put their organizations at risk.
Nike recently launched a free app available for designers and consumers to use to compare the environmental impacts of various fabrics such as silk, polypropylene, leather, linen and more. Using cotton as a comparison material, users can see ratings under categories of chemistry, water, energy and greenhouse gas emissions, waste, recycled, organic and a basic material score. I’ve downloaded the app and discovered that “the touch, the feel of cotton” gets rather beat up in the scoring. Spandex does even worse since it produces 158% more waste than cotton and silk uses 50% l
I recently interviewed Kurt Kuehn, CFO of UPS for my forthcoming book, “The New Corporate Facts of Life” (AMACOM 2013). Kurt described how globalization has impacted the 105 year-old company, and continues to be a key strategic driver for the future. UPS went through a phase of building a global footprint, followed by a phase of adding broader capabilities.
Build the Global Brown Footprint
“It is not the strongest of the species that survives; nor the most intelligent that survives. It is the one that is most adaptable to change.” - Charles Darwin
Introduced yesterday, the new Ford Focus has a small bump in the car’s taillights that reduces turbulence just enough to increase gas mileage. Ford engineers refer to these minor tweaks as “one percenters” – details that increase fuel efficiency. The redesigned Focus is expected to get at least 40 mpg in highway driving.