"Wal-Mart believes that sustainability might be “the biggest strategy of the decade or of the next 40 to 50 years."
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While there are still companies out there who believe in the great trade-off myth, the reality is that ethical companies outperform others over the long term. In it’s “WME Index,” Ethisphere showed how the publicly traded companies on their 2011 World’s Most Ethical Company list outperformed the S&P 500 between 2007 – 2011 – even in the midst of a global recession.
Not too long ago it was unusual to find a company with a CSR executive, so it’s been encouraging to see that the number of senior level sustainability professionals (Director, VP or above) seems to be increasing.