Items tagged with nike
Too many companies, non-government organizations (NGOs), government agencies and communities still fall into the trap of creating strategies for the future based on what has happened in the past. Scenario planning helps organizations create growth strategies by finding ways to prepare for an increasingly unpredictable future, and can even shape the direction of things to come.
The strategic conversation has shifted. The time has come to realize that obsessing about quarterly results won't build an enduring company. Businesses still just creating three to five year strategic plans miss opportunities and put their organizations at risk.
Nike recently launched a free app available for designers and consumers to use to compare the environmental impacts of various fabrics such as silk, polypropylene, leather, linen and more. Using cotton as a comparison material, users can see ratings under categories of chemistry, water, energy and greenhouse gas emissions, waste, recycled, organic and a basic material score. I’ve downloaded the app and discovered that “the touch, the feel of cotton” gets rather beat up in the scoring. Spandex does even worse since it produces 158% more waste than cotton and silk uses 50% l
Company leaders are realizing that being more sustainable isn’t just the right thing to do; it’s good for business. Those who have been operating sustainably for longer periods of time were 50% more likely than the newcomers to say their efforts contribute to profitability. In reality, responsibility will create a strategic advantage yielding sustainable prosperity if the correct steps are taken.
NIKE announced last week an “unwavering” commitment to eliminate all hazardous chemicals from its supply chain by 2020. Achieving this goal requires working with brands, material suppliers, the chemical industry, NGOs and others to find innovative solutions.